@article{innov,
    author = {Dhingra, Swati},
    citeulike-article-id = {6011897},
    journal = {Working Paper},
    keywords = {innov},
    month = {October},
    posted-at = {2009-10-26 15:59:08},
    priority = {2},
    title = {Trading Away Wide Brands for Cheap Brands},
    year = {2009}
}